Petals Network is a floral wire service company. Established in 1992, Petals offers both a florist-to-florist clearinghouse service and a customer to florist service through its network of independent local florists.
Petals runs its own network of over 1,600 florists in several countries; Australia, New Zealand and the UK. It also uses the services of other local floral relay services to operate in 70 other countries around the world. Petals is based in Armidale, New South Wales Australia.
Petals is an order gatherer, that acts as a middleman between an online flower purchaser and florist, generally taking margin of approx 30% on all flower purchases made online before directing orders to local florists to make and deliver.
Petals has won a number of business awards including Australian National Small Business of the Year and was 4 years in the Top 100 Fastest Growing Businesses in Australia list.
In March 2011, Petals Network was acquired by their US-based competitor Teleflora Inc. for an undisclosed sum. This was Teleflora's first international acquisition and was believed to "strengthen the U.S.-based Teleflora's offerings throughout Australia and New Zealand". Together, Petals Network and Teleflora have a network of almost 40,000 affiliated florists worldwide.
Video Petals Network
References
Maps Petals Network
External links
- Petals.com.au Petals Australia website
- Petals.co.nz Petals NZ website
- PetalsNetwork.co.uk Petals UK website
- Grumleys.com.au Grumleys Network of gift suppliers who deliver throughout Australia
Source of article : Wikipedia
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